A lot of businessmen pass through different
trials during the period they are dealing with the launch and development of
their company. Even if you are used to daily meetings, you will discover that
for business meetings with clients and for signing contracts you need lots of
strategies and abilities.
You
have to collect supplementary information. A simple phone call can anticipate
the needs of your client. You have to learn more about them and prepare
yourself for that face-to-face meeting learning more about the client’s
company. Then create a list that has on it all the benefits your services will
bring him.
The objective has to be realistic. The
experts calculated that a business meeting with your clients can cost you up to
several hundred dollars, depending on the domain of the business and on
location. So it is important for every meeting to be convincing for the client.
If you are a public relations consigliore, for instance, a realistic objective
for a first meeting would be the detailed presentation of the offer.
You must present quality products. Prepare
your documents printed well on quality paper. You have to bring all needed,
business cards, estimative graphs, brochures, presentation materials.
You
must carefully analyze your client. All through the meeting, watch closely his behavior.
It’s good to notice if he is approving of your ideas or if he isn’t. Pay
attention to signals your client is sending and make sure to answer
accordingly.
Any questions put must be well thought. A
business meeting is an opportunity to discover your client’s needs and to
present him with the solutions. If the discussion between you two isn’t
equilibrated and you are the one that is doing all the talking, it means the
meeting is a failure. It is important for you to put the right questions, but
also to know how to listen carefully to answers.
You must always go for real cases and examples. True stories can demonstrate
the fact that you kept in mind your client’s needs. Prepare for every quality
and ability a demonstrative story. It’s preferable to tell a story that talks
to the client about the benefits the rest of your clients and consumers have.
Provide efficient solution and act on time!
Assuming you prepared very well and you used the observations efficiently, now
you have reached the moment when you can ask directly the things you are
interested in. This is important and it must not be missed. Some people
organize great meeting but when it comes to closing the deal they leave home
bear handed. When getting to this, you must have the strength to act and go on
with it.