What is Google adsense?

If you look at the Internet a few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.

You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.

But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the adds weren't in some newspaper, but were instead presented over the Internet.

You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.

While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.

Well that's also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it's known as a targeted advertising program

What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen.

You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.

It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.

You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that's bound to happen more often then with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?).

But, this also does wonders for the people who want to advertise. And it's because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.

This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.

Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can't have more than two such banners on your website and Google only inserts text in these banners.

So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it altogether.

So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.

All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.

The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking.

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Where Adsense Should Appear

When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.

The choice can largely come down to the commercial goals and the purpose of your website. Many businesses who sell products decide to place Adsense adverts within their website. This would appear to be a strange choice, opening up opportunities for rivals to promote their service or product to your potential customer base. 

Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.

Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your website. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true however the thought of an established brand like coco-cola having a Pepsi advert in their website is not even a possibility. 

Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.

Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a website which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.

This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.

Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.

Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on… This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.

Regardless of the disadvantages and the websites for which the service may be inappropriate it is still a useful tool for website visitors. Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.

The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.

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Why Advertisers support Adsense

Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their position increases, they get more traffic.

This has lead to over 140,000 companies choosing to advertise with them, and they advertise in a number of ways. The first way is through is through appearing on Google searches, the second is through appearing on distributors websites, and the third is through appearing in distributors search results. As advertisers appear in Google searches, the question is sometimes asked. Why do they choose to advertise with distributors as well?

One reason for this is scalability. Those who originally choose to advertise in search results and who were getting a ROI (return on investment) will decide at one point that they need to identify other advertising opportunities. With thousands of websites which have the capacity to display their adverts the advertisers can gain further exposure very quickly.

Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users do not use Google, so the advertiser can appeal to a wider audience through choosing to opt for distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense then inevitably advertisers can use this channel to penetrate their audience.

Another reason why advertisers choose adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly. 

The trust in Google also stems from a trust in pricing. The pricing is set by market forces and therefore advertisers never feel that publishers or Google are overpricing the service. This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates.

Another strong advantage for advertisers is that they can appear where publishers promote their service. An example of this can seen if you consider a publisher who is discussing the benefits of new IT software. If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product. If the surfer is not interested then you could argue that they would not click on the advert. 

The service which Google provides has created an opportunity for businesses of all sizes to advertise. Although the issue of click fraud still plagues the service it is till widely regarded as the best. New businesses attempt to promote themselves on the web, whilst established brands alike choose to attract interest in their service using the same technique.

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Why Use Google Adsense?

Undoubtedly, you've heard about Google's AdSense and you are thinking about giving it a go. But is it really worth placing an AdSense banner on your site?

The answer is a definite yes. You could always have some other banner on your site, or even use some search of affiliate ad program and that would probably make you some money, given of course that your site enjoys a healthy amount of visitors. However with affiliate marketing, it is expected that the visitor from your website completes a sale before you are remunerated.

But that's nowhere near what you get for using AdSense. There are people who earn in excess of 100.000 dollars per year by using AdSense. And it doesn't just stop with making more money. Firstly, the ads are text only. That means they're by far less obtrusive on your visitors then your average, flashy banner that's designed to catch the eye of the visitor. 

Sure, you'll have to ensure they get better placement, so as to be noticed but despite that they don't bother viewer’s as much as traditional ads. Think about the many sites you've seen using pop-ups, floating banners and many other schemes that will have visitors screaming in anger every time they visit the said website. You can actually do better then that, annoying people less and still making an amount of money.

Secondly, the ads are generated based on the contents of your site automatically. When you use an affiliate ad program, you have to specify certain categories that your sites belong to. 

However, if any page on your site falls outside of these categories, the banners aren't targeted anymore. And what that means is that you're potentially showing ads to people who don't have any interest in them and that can lead to inefficiencies. 

With Google AdSense that just about never happens: the ads present on your site will always be in sync with whatever your visitors are interested in and that adds to your site's value and to the revenue it produces. 

What's more, the look of these banners and their size is customizable, which means they will feel more integrated with the rest of your site's content, which brings an increase in your site's overall visual quality as opposed to a traditional approach.

For many people, there's also a great problem with finding people to advertise on their site as well. AdSense is clearly the easiest solution available to this problem today. 

It's free to join the AdSense program and it almost takes no time at all. The potential database of websites from AdWords is larger then anything you might encounter from any competitor, numbering over 150.000 users. This means as more people compete the CPC or cost per click for search terms will inevitably rise.  

Also, setting up AdSense on your site is a breeze, and you can complete the whole process in less then an hour. It takes a lot less to do then any form of affiliate advertising which is yet another reason to choose the easy AdSense approach.

All you need to do is add an AdSense banner on your website (other then registering with the program of course) is to copy & paste a few lines and you're all done, you get to choose where the banners go, how large they are and how they integrate with the rest of your site. 

For any webmaster out there, that's a killer scheme because it lets you draw the line between your site's usability level and the amount of advertising you wish to have. Some people need the money badly while others just keep AdSense running to pay for the hosting of their website.

AdSense is a great advertising program because a lot of thought has went into making it "just work for everyone". It works great for the people who use AdWords, for the webmasters using AdSense, and most importantly for the visitors of the websites.

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Advantages to Indemnity Health Insurance Plans

Indemnity health insurance plans are more regularly known as traditional health insurance plans. These health insurance plans can be costly but often cover most health problems that may arise, while other insurance plans exclude some illnesses or diseases from their coverage. Some disadvantages to indemnity plans are that they do not usually cover preventative health care like physicals, and traditional health insurance plans often cover only a percentage of your bill. Research the advantages and disadvantages to indemnity health insurance when you are considering health insurance options.

While the disadvantages may seem problematic, there are many advantages to indemnity health insurance plans. You may have a higher monthly premium and you may need to pay upfront costs and submit claims paperwork, but your deductible will be more manageable and your coverage will be wider. Some health insurance plans will not cover certain medical expenses or care, but indemnity plans often do.

Another benefit of indemnity health insurance plans that many people desire is the freedom to choose your own physician. While other health insurance plans offered by the insurance industry limit your choice of physicians and hospitals to a list of preferred providers, indemnity insurance will cover any physician or hospital. This benefit may seem unworthy of mention, but there has been more than one instance where a mother finds that her son or daughter's pediatrician is not in their preferred provider network and has to search for another pediatrician. This also means that you can see a specialist without having to consult with your primary care physician first.

Overall, indemnity health insurance plans also offer you the best emergency medical coverage in the industry. While preferred provider organizations (PPOs) or point-of-service (POS) plans limit the physician you can see to a list of network physicians and hospitals, the freedom of choosing any physician is nationwide with indemnity health insurance plans. This means that if you are traveling across the country and have an accident or a medical emergency, you can go to the nearest hospital or see the closest physician without worrying about the expense. There have been instances where hospitals or physicians will either refuse to treat patients or treat them only minimally because the hospital or physician is not inside the plan's preferred provider network - meaning that the patient's health insurance will only cover a small part of the expense and the patient is liable to pay the rest of the bill. This is a risky financial situation for the physician and/or hospital since patients are often unable to fully pay costly medical bills. With indemnity health insurance plans, this is almost never the case. Consider this and the other benefits of indemnity health insurance when choosing the plan that is right for you.

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Becoming a Video Game Expert

You’ve Got The Skills, So Why Not?

If you find yourself playing video games day-in and day-out, you might be a prime candidate for establishing yourself as a gaming expert. All you need is a good knowledge of a wide range of games and gaming systems, and of course, a lot of patience. The rewards are phenomenal and in the end, you’ll be a better person for it.

So what is an expert anyway? Just what is it that qualifies anyone to be an expert on anything? Since there aren't any colleges that offer degrees in this genre, we can qualify any gamer as an expert who has the qualities described above. So if you have the knowledge or ability to play a game skillfully – and you enjoy solving problems, you could probably claim the rights to an expert status.

Just be sure that you ensure your own growth in the gaming industry. Part of being an expert is admitting that there’s always more to learn and in the gaming industry, this should never be a hard thing to pull off. By exposing yourself to new games and new game systems, you can turn every opportunity to play with one into an opportunity to learn more than what you already know. In doing so, you’ll learn tons of new strategies and widen your resourcefulness as a point of help to others.

You could also make multiple efforts to collaborate with others involved with video games. Get off the game and get out into the public so that you can network and discuss your discoveries with others. Networking gives you the wonderful opportunities to share or swap secrets, teach others, and learn a little something new at the same time.  And the relationships that you build as a result are simply invaluable. There’s probably no other way you could gain access to little known gaming secrets than to network among the best gamers around.

If you’re completely dedicated toward becoming a gaming expert, consider taking some classes in game programming. Seek out and apprenticeship and find training programs that are offered in both your local area and the gaming industry as a whole. This is an excellent way to learn everything anyone would ever want to know about gaming, and its a good entrance into the gaming industry if you aren’t too crazy about making a commitment to a full time gaming career.

You could also subscribe to gaming magazines, participate in online discussion boards, or sign up for book clubs that focus on gaming material.

Take note that your status as a gaming expert may not always be appreciated. Strong criticisms - whether right or wrong – come with the glory of being perceived as the “answer to everything.” As an example, you may be rejected for an opportunity that you feel you’re perfect for, or you may experience the spew of a less-than-experienced heckler. The first rule of thumb is to not take rejection or spew personally. People may be jealous of your position, or they may want to test you just to see how much you really do (or don’t) know. The reasons behind these reactions to your assistance don’t really matter as long as you’re confident about the quality and value behind your help. A true expert looks past these things and they constantly look for ways to improve themselves.

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A Video Game Environment of Your Own

Have you ever fantasized about building a video game environment of your own? A place where you and your friends could spend hours and hours playing your favorite games without interruption? Or how about a place that really shows off your game fetish? It's really pretty simple to create such a place and you don’t need to rent out a video game hall to do it. This article will introduce a few ideas you can use to build the ultimate gaming center.

The first thing that you want to do is maintain a happy household if you’re family member. Trying to play a mean game of Super Mario Tetris or Halo 2 can be impossible with kids running around the house and screaming bloody murder. You won’t be able to enjoy the latest role-playing game when the wife’s nagging you about bills or undone chores too. Keep a happy home, keep a happy marriage, and your time spent playing video games is heaven away from heaven.

It’s no secret that some games require as much concentration and focus as when studying for a calculus exam - and there’s nothing more frustrating than when you can’t figure out how to get through to “the next level” of a game. This is no time to be distracted and if home life isn't what it could be, you’ll never be able to concentrate on your game. Strive to make home a place to unwind first – then work on enjoying your games.

You can next dedicate a place in your home as your exclusive game room. This will not only emphasis the importance that gaming is to you (and to your family members), it will also become conducive to the mentality that you need to play a fun and relaxing (albeit, serious game). Budget permitting, decorate the room with all the amenities that you want. You could add a recliner (or two for your friends), a small stand to hold snacks, a bookcase for your games, and you could even add a small refrigerator and microwave (just in case). Your intent here is to declare the space as yours and that it serves only one purpose: pure gaming pleasure.

What you're after is a place that's completely and totally pleasing to you, both aesthetically and functionally so that you’ll enjoy your time there.

With your own space dedicated to gaming, you’ll want to do what’s necessary to maintain it and keep it in a condition that’s inviting not only for yourself, but for others as well. Keep your equipment and games clean. Take care to keep wires from tangling and organize your magazine subscriptions, books, or Internet cheatsheet printouts. Maintenance is a task that doesn’t have to burden you as long as you make a daily routine of it. The advantages of keeping a regular maintenance schedule shows that this space is important to you and that you have a right to keep it that way.

But take special care not to alienate yourself from the rest of your family. We all can have a favorite hobby and we can even dedicate a special area of the home to that hobby. However it’s extremely important to regard this place as a haven – not a hide out. It’s not an area to hide from the kids, it’s not a place to shun home responsibilities, and it’s not a place to live. If this special space is approached in the latter manner, you’ll soon discover it as a place of resentment, uncontrollable habit, or even depression. Be careful, schedule time with the family, and enter your playroom at appropriate times. Cooperation from others will then come naturally.

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